CDM (Certified Digital Marketer)

Certified Digital Marketer

The Digital Marketing Certified Digital Marketer (C|DM) course by IIB (Institute of iBusiness Council) is a Training and Certification program aimed at professionals looking to evolve through the executive ranks of a Data-Driven Corporate Marketing. The program is for current or aspiring practitioners interested in Planning, Executing and Measuring digital strategies to achieve accelerated performance of marketing efforts. The overall tone of the training helps students make use of both creative and technical skills known as Growth Hacking.

A Growth Hacking mindset teaches you how to apply technologies and use digital platforms such as Websites, Web Analytics, Search Engines, E-mail, Apps (classic and mobile) and Social Networks by using compelling designs, engaging content, and popular media. The course offers an in-depth overview of all the best Digital Marketing practices to create operational excellence of digital marketing tools and applications.

  • Introduction to Digital Marketing
  • Website Development
  • Lead Generation & Management
  • Web Analytics & Reporting
  • Search Engine Optimization (SEO)
  • Campaign Marketing & Management
  • Search Engine Marketing (SEM)
  • Content Marketing & Management
  • Email Marketing & Management
  • Affiliate Marketing & Management
  • Social Media Marketing (SMM)
  • Mobile & Proximity Marketing
  • Video Marketing
  • Strategy & Planning

Duration: 40 Hours.

The C|DM Certification verifies that its holder demonstrates sufficient knowledge and skills at recognizing the strategic importance of digital technologies to develop and execute successfully an integrated multi screen and multi-action integrated marketing plan. The C|DM Professionals are prepared to identify, reach and retain their target market by marrying internet emerging technologies to old-time classic traditional methods. The C|DM Course is followed by the C|DMO Program soon to be launched early 2018.

Certified Digital Marketer Certification Code 212-51
Number of Questions 100
Duration 4 Hours
Availability ECE Exam Portal
Passing Score 70%

The Certification in Digital Marketing is aimed for anyone who wants to develop the necessary skills to combat the Digital Marketing Profession at the same level that experienced practitioners do.

Individuals with limited or no at all knowledge in Digital Marketing are welcome to join the course.

Experts in the digital marketing profession with many years of industrial experience, who have mastered the knowledge and skills, stated in the C|DM Blueprint, may apply to become veterans (Grandfathering) in the field of C|DM certification. Grandfathering refers to the exemption of attempting the digital marketing certification exam.

Who Should Attend?

  • Middle and senior-level managers from marketing, e-commerce, web-design, sales and operations, strategic planning, and general management
  • Senior technology and information managers who support marketing, e-business programs, product, brand, e-marketing, and advertising managers
  • Finance managers responsible for customer profitability measurements and analysis sales and service managers • Entrepreneurs and business owners looking to maximize their marketing budget
  • Students from any major looking to explore Internet Marketing as a career
  • Anyone who is interested in taking up Internet Marketing as careers

We are looking forward to hear from you

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You can also reach us directly:

Ms. Sriram
Phone: +91 9789437777

Mazenet Solution

#12E, 1st Floor, Padmalaya Towers,
10th Street, Gandhipuram,
Coimbatore - 641012.

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#312, 2AB, 2nd floor,
GEE GEE Emerald,
Valluvar Kottam High Road,
Chennai - 600034.



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